Apex
1.
It seems that Kerry Logistics has put more focus at Thailand (e.g. headquarter
of KART, Kerry Siam Seaport) when compared with other Southeast Asian
countries. What are the major factors of putting the focus at Thailand? Does
the recent anti-Thaksin movement affect the company business?
There
are many reasons Kerry Logistics focusedat Thailand.
In
historically,Kerry Logistics hasset upmany companies in there already. Thailand
is a more well-developed country incompression to the neighboring countries.Thailand
has its seaport to export. It is also the Center of south Asia and the political
situation is more stable relatively.
2.
Kerry Logistics often make use of intermodal transportation. How do Kerry
Logistics effectively communicate and corporate with different transportation
modes' partners in order to deliver the goods to the destination efficiently
and take advantage of intermodal transportation?
The
communication between different parties will be done before the launch of
product instead of after launching of the product.For example, the quantity
will be compromised before the shipping decision is made. The carriers have
their specific communication methods and they all know how to communicate to
each other.
Smarties
3.
Last year, Kerry Logistics has secured a major contract with ASOS to support
the on-line fashion and beasty retailer’s push into the China market. It
reveals that foreign companies always choose Kerry as their partners to explore
market in China. What are the key factors that make Kerry attractive to your
business partners?
Although
ASOS is one of the largest E-retailer in US, they are looking for third party logistic
instead of building own warehouse in China, because it is troublesome. For example,
there are many different rules in different regions, but no one follows.
Besides, relationship is the main key factor in doing businesses in China.
The
attractiveness of Kerry logistics to ASOS is financial stability and
creditability, main concernsof the most foreign company. Kerry logistics also
has extensive network in China. Kerry logistics have warehouses not only along
the coastal region in China, but also the continental area compare to its major
rivals.
4.
As we know, “KerrierVISION” is the own IT system of Kerry Logistics. It
provides many services to meet individual needs of customers. What kinds of
services or technologies that you differentiate from your competitors?
IT
serves as one of the core elements of Kerry Logistics. There are over 50
programmers in Hong Kong creating the program that helps the process of the
supply chain andflexible to adjust afterunderstanding the customer needs. There
are many technologies sole proprietary by Kerry Logistics.
Morning
5.
Kerry has many in-house customized systems, such as KerrierVISION, KBOS. Could
you tell us more about the benefits toward the company after implementing these
systems?
Without
all these systems, Kerry Logistics has no difference with the other transitional
carriers. Those systems help Kerry to connect and communicate with customers in
electronic way but notin manual way. IT system is the core value of Kerry andit
is very crucial for logistic company in today fast-paced business world. All
system mentioned above is the fundamental of Kerry logistic
6.
What are the major competitive advantages of Kerry logistics to differentiate
itself
from other logistics companies like FedEx and DHL Express, UPS to
maintain
its competitiveness in Asia?
This question is not asked in the Q&A session.
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